On behalf of the Classic City Collective and the Touchdown Club of Athens, we are thrilled to extend a once-in-a-lifetime opportunity: Plant the next generation of Sanford Stadium hedges!

That's the first line in an email I received last week from The Georgia Bulldog Club, the fundraising arm of the University's athletics department. The catch there is that the so-called once-in-a-lifetime opportunity¹ is limited to 32 slots and costs $5,000. Skinflint that I am, even I don't think $5,000 is too big an ask, but I think I will decline the honor, partially because of who would get that money.

I received the email because I have given money to The Bulldog Club's William C. Hartman Fund every year for over two decades in order to be eligible for football season tickets. (Actually, when I started donating, it was called the Georgia Student Education Fund. It was renamed after former fund chairman Hartman died in 2006.²) Hartman Fund money is intended to support all student athlete scholarships, academic support, medical support, and more. I'm certainly okay with all that, and I expect I'll be donating to the Hartman Fund for years to come.

The Touchdown Club of Athens is Hartman adjacent. (Hartman was a founding member.³) It's pretty much a fraternal organization built around a collective love of Georgia football. I certainly don't have any problem with that, though I don't think they need any of my money. Although I also love Georgia football, I've long shared Groucho Marx's rule about not belonging to any club that would have me as a member.

The organization I have qualms about is the Classic City Collective, which by their own admission aims to be a facilitator for "Name, Image, Likeness" (NIL) contracts for University of Georgia athletes. That means, essentially, that they find ways to buy athletes, luring them to Georgia with more lucrative income opportunities than they might find at other schools. Something about that rubs me the wrong way. While I certainly believe that the athletes should share in the millions of dollars the University makes off their hard work, I think there's something unseemly about buying college players. Maybe I'm just an old prude who was raised in a simpler time of "amateur" athletics, but even if that's the way things are done now, it still feels like cheating. I'd personally rather the football team was made up of students who wanted to study at Georgia, not mercenaries playing for the highest bidder, even if that means we only win as often as Vanderbilt.

All that said, it would be disingenuous of me to say that the participation of the Classic City Collective is the only reason I'm politely declining this opportunity. There's also the fact that this fundraiser is about planting hedges. Sorry, but I don't do yard work. If I'm paying $5,000, it better be someone else who is getting their hands dirty.

¹ This should be considered a "once-in-a-lifetime" opportunity only if you have the lifespan of an English Bulldog. Even the athletic department admits that the hedges live a maximum of 40 years (georgiadogs.com). And while most of the current hedges were last replaced for the 1996 Olympics, some are only as old as 2001, when the hedges were trampled after rowdy students stormed the field three times in a season. (For the record, the hedges were first installed as a crowd control measure when Sanford Stadium was built in 1929 — when the stadium sat 30,000.)

² In 2004, the GSEF was briefly renamed the Georgia Education Enhancement Fund (GEEF) before becoming the Hartman Fund. I only mention that here because that timeline is surprisingly difficult to find in a diligent Google search. In the Internet age, it seems no one much cares when exactly the GSEF became the GEEF, and I can't entirely blame them; I was working on campus at the time, and I can't remember the switch either. These days it's all just Hartman, Hartman, Hartman, which I'm sure would make the former UGA football star proud.

³ According to the official public relations arm of the University (news.ugau.edu), the Georgia Student Education Fund (GSEF) was founded in 1946 in part by 23-year-old Bill Hartman — then Wally Butts' backfield coach. However, I have to wonder if they haven't conflated the GSEF with the Touchdown Club. Hartman's obituary and Wikipedia page don't mention founding, only that he was a former chairman of the GSEF beginning in 1960. (I suppose it's possible that the Touchdown Club created the GSEF, so all Touchdown Club founders are also GSEF founders.) I'm sure more information about the origins of the GSEF are hidden in the moldering stacks of the Athens library; maybe one day they'll be more accessible to online armchair detectives.

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